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Shiva Kabra, Joint MD, Control Print

The most damaging threat that almost all businesses are facing today is Counterfeiting.  It costs industries billions of dollars in loss of revenue, not to mention the loss of brand reputation and eventually loss of customers. 

How can a company tackle this problem?   Well, even though the risk cannot be eliminated, it can be mitigated to a great extent by the use of security inks.  Let us see the ways in which this can be done:  

Overt:  As the name suggests, this type of security feature is readily apparent or obvious for the customer to verify or check.  These include:

Covert:  This anti-counterfeiting technique is not apparent or visible to the naked eye but requires a particular aid or equipment to visualize it.  This is usually only accessible to select entities such as brand owners, authenticators, etc., and not to the general public.  Thus, it requires a pre-knowledge on the part of these entities to locate, verify and authenticate.

Some of these covert methods are:

Both these types of techniques have their advantages and limitations.  

While Overt technology can be easily used by the public, it lends itself open to easy removal and replication. On the other hand, Covert technology cannot be used by the general public and consumers and cannot be easily replicated. However, it requires special equipment and trained personnel to decode it.

In today’s technologically advanced world, no single method is completely safe.  So, it makes perfect sense to take a layered approach that combines Covert and Overt security measures to provide a more secure and reliable solution that is very difficult to duplicate and offers several layers of barriers to counterfeiting and deter miscreants.  Companies can protect their branding and consumers depending on the level of protection, even essential high-quality or multi-color printing on industrial products.  

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Views expressed above are the author's own.

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